Understanding consumers and end users is a longstanding challenge for sports brands. Selling through complex distribution networks is the norm. But digital sales and direct-to-consumer brands have raised the bar on consumers' expectations. They are now accustomed to more personalized and relevant relationships. The advantage is to those brands that can make smarter use of data.
Linkfluence enables you to understand the vast population that is not accessible via sales data or is too slow and expensive to reach using classical research approaches. Accelerate cross-channel customer centricity and bring consumer voice into the boardroom.
Athletes have become media channels by themselves. Personalities such as Simone Biles, LeBron James, or Cristiano Ronaldo not only change the trajectory of consumer perceptions and values, they move sales and stock prices too.
Understand how sports influencers of all sizes communicate. Know who their audience and tribes are. Evaluate them for brand suitability and brand safety.
Sports brands are investing in reaching broader, more diversified audiences with different needs. Women, in particular, represent tomorrow’s growth. Each sport represents a kaleidoscope of tribes and segments.
Use AI-enabled consumer intelligence to understand your consumers with all their nuances. Respond to their needs and engage them all with authenticity and more relevance.
As the industry becomes increasingly about identity and experiences, consumers are favoring emotional and lifestyle benefits over functionality. Health and fitness is a way of expressing affluence. Mindfulness has gone mainstream. And the lines between sportswear, leisurewear, streetwear and high fashion continue to shift. Stay ahead as sports and wellness redefines itself.
Sports may have global reach. But tribes are local and trends move at different paces.
Benefit from a consistent way of measuring attitudes across markets so you can more effectively localize your products, messages and tactics.
Coronavirus has upended the sporting calendar. Consumers have been seeking new outlets for sporting entertainment and participation. And remote work has spurred demand for comfortable, leisure-influenced apparel.
Understand these ongoing changes with clarity. Deliver rigorous research and reliable consumer insight despite social distancing.
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